“To succeed in business, create great quality in great quantity.”
– MOFFAT MACHINGURA
Give a customer a good product and they will jubilantly tell five more people about it; but give that customer a bad product – they will tell twenty!
Quality creates loyalty.
Quality markets itself.
If you want to be in business for a short time give people anything, if you want to be in business forever give people quality.
Then remember quantity is just as important as quality.
The moment you develop a reputation that your good product is never available, you tip off your competitors to start being successful at the expense of your advertising.
Next Life Capsule…